Recommendations

Recommendation 1
Based on our analysis of SkyZone, we found that their social media marketing has much room for improvement. Today, social media is one of the main forms of marketing; this is why we recommend SkyZone improves their social media websites. SkyZone is mainly targeted towards children and teenagers, and with almost all teenagers using social media as well as the parents of younger children using these sites, SkyZone can spread their business much faster by using social media more than they have been. Also, SkyZone's social media is mostly corporate photos, not very location specific.

Solution 1: SkyZone should outsource their social media marketing to a different company. In early February we followed SkyZone Allendale's twitter page, and after talking to the managers at SkyZone they were very upset that we did not receive any sort of acknowledgement or "follow back". They need to hire a different company who will be more interactive with all social media sites. Facebook might be the largest site to use, but other sites are important as well, such as Instagram and Twitter. Every time a customer comments or writes to SkyZone it is important that they respond or show acknowledgment to the customer, because it is important to have positive customer service.

Solution 2: SkyZone should make their social media sites more location specific. They should post more photos of actual customers jumping or participating at SkyZone Allendale. All photos posted are photos taken during a photoshoot with corporate. Customers might be more attracted or involved if they see familiar faces, or real local children on the social media sites. In the waiver that must be signed by each jumper, it states the right for SkyZone to use any photos or footage taken at SkyZone for social media purposes, therefore they should utilize this and show other customers exactly what to expect by posting photos of jumpers at SkyZone Allendale's facility.

Recommendation 2
In SkyZone Allendale's park there is a "waiver station" the waiver station is made up of 5 touch screen computer screens. On this screen you are prompted to fill out a liability waiver. Many people have issues with this waiver station because not every customer is touch screen savvy. Also, the directions are not as clear as they should be. There is also a screen that pops up that says "Touch here for more time" and counts down from 15 seconds, if you do not click on that area of the screen the whole waiver disappears and the customer has to start all over, which happens very often and upsets the customer. Most of the parks complaints come from the "waiver station".

Solution 1: SkyZone should add a keyboard and mouse to at least one of the waiver station computers, so that  those who are not touch screen savvy can still complete a waiver. SkyZone does not have any form of paper waiver, they should offer a paper waiver for those who are handicap or elderly, these are the customers who struggle most with our touch screen waivers. They should also be able to change the language of the waivers, all the waivers are written in English. Also, the  The waiver station needs to be improved all around, between language, adding hardware to make it easier, a paper form if truly needed, and also fixing the issue that makes the waiver disappear easily.

Solution 2: SkyZone Allendale is owned by the same owner as SkyZone Pinebrook and SkyZone Mount Olive. All three locations are in New Jersey. Many customers find it unnecessary to sign a waiver at each location. We think it would be a simple solution to eliminate the information silo between the shared locations and combine all the waivers. Meaning, if you sign a liability waiver at SkyZone Allendale it will be valid to use at any other location through the same ownership. All the waivers are identical at each location, they just do not process through the different locations.